In a time long ago, in a country far down under...The Lost Agency was started with an idea that things shouldn’t really be so hard to find! We built a brand around what we had, why start a company if you don’t practice what you preach from the start.

We focused on a catchy name that had all the domains available to protect our brand and worked from there. There was no point in having a company website that already had a number of competitors with similar domains or having to pay thousands to buy an existing website, we built our brand from the ground up.

We based the company about 5 main areas that we realised would prove the most useful to business and the least understood. So if you are interested in helping your business using online tools, and want honest feedback and useful advice contact us today!

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Brand Protection Services - Content Protection

Brand Protection Services - Content Protection

Protecting your website content which includes your text, images, layout and documents is an important part of running a business online. This is a new element of our business and we are in discussions with a number of companies how to best approach this area. Currently we use human based queries to track our clients content and infringements but have systems for more advanced tracking if required.

It was during our recently checks that we discovered a major infringement on our clients brand online by a competitor. We advised the client who contacted the firm, and they advised that they will address the issue in due time. This issue still has not been completely resolved, as part of our services we continue to track infringements and notify clients when the issue has been resolved. The clients used SEO techniques to trade off our clients brand and when contact denied such an infringement had occurred.

Another client had their brand name used by a competitor who was using it to trade illegally, we had to research evidence and advise our client of what they need to do to protect their online in the future. We found that it was a simple process but our client did not want to confront their competitor over the issue but was happy to undertake a few steps to reduce the chance of this occurring again.


Legal action is something that should be avoided, out of court settlements or agreements are often best solution.

If you want to get serious about protecting your brand and growing your presence online contact us today.